XLS-Medical Max Strength, a weight loss supplement has recently come under fire for an advert that appeared on television showing young and slim women.
Despite claims to be recommended for use by those over the age of 18, those who have seen the advert have complained that it is being aimed at a much younger audience, and that this kind of advert is ‘body-shaming’ and makes teenagers body conscious.
How does XLS-Medical Max Strength work?
The active ingredient of XLS-Medical Max Strength is Clavitanol, which is stated as being a:
“Patented organic plant based complex which reduces the break down and absorption of dietary carbohydrates, sugar and fat.”
It is also claimed to offer its users the following benefits:
- Block sugar absorption
- Block fat
- Block carbs
- Lower glucose and insulin levels
- Curb food cravings
All of which is said to help you to achieve better weight loss results than through diet and exercise alone.
What occurred during the advert?
During the advert two women were filmed while texting each other, with each discussing how they are going to fit into their “holiday wardrobes”.
One of the women then recommends XLS-Medical Max Strength, before the two are again filmed while on holiday.
What complaints have been heard about this advert?
Below are just some of the complaints being made about the advert:
What have XLS-Medical said about the controversy?
In response to the criticism a spokesperson for XLS-Medical released the following statement:
“XLS-Medical is a responsible clinically proven weight loss aid and we’re committed to providing consumers with clear and transparent information on our products.”
“This includes working closely with an independent weight management consultant, to ensure that our advertising is aligned with Clearcast’s adverting guidelines, including making sure that the women featured in our ads are always age appropriate (in this case, the actresses were aged 24 and 29).”
“We feature all kinds of women, of various shapes, sizes and ages, across our advertising to highlight the variety of healthy weight loss and weight management goals and motivations our products can support.”
So what do you think of the XLS-Medical Max Strength advert? If you have seen the advert please let us know in the comments below.